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David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. == Biography == Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University He is currently E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business ]〔"Faculty and Executive Leadership Directory", Hass School of Business website, http://facultybio.haas.berkeley.edu/faculty-list/aaker-david〕 and consults exclusively for Prophet clients. He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a major Japanese advertising agency.〔(【引用サイトリンク】title=David Aaker Haas School of Business Profile )〕〔(【引用サイトリンク】title=Dentsu Profile )〕 He has been awarded three career awards for contributions to the science of marketing: The Paul D. Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award. Aaker has won the award for "best article" in the California Management Review and in the Journal of Marketing (twice).〔 His book ''Brand Relevance: Making Competitors Irrelevant'' was named among the "Ten Marketing Books You Should Have Read" by ''Advertising Age'' in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.〔(【引用サイトリンク】title=David Aaker of Prophet presents "Forget Brand Preference, Win the Brand Relevance War" )〕 Aaker also has a regular column in American Marketing Association News called "Aaker on Branding".〔 Aaker was one of the eleven people included in the 2007 book ''Conversations with Marketing''. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「David Aaker」の詳細全文を読む スポンサード リンク
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